To bring back the much needed attention to an old school fashion house, in an attempted to youthlified the Emanuel Ungaro house. Mr. Mounir Moufarrige CEO and president of Ungar, hire Linsay Lohan to be the artistic adviser.The new Lohan-Archs collection will launch during Paris Fashion Week on Oct. 4. Lohan will be working with the house chief designer Estrella Archs,
Hopefully “The brand is getting an electro-shock treatment.” to the house that had aged along with it 80 year old grandma. Moufarrige pointed out he took cute from top Magazines and Fashion editors, whom continue to place Lohan on their covers “She has
ideas – what she would wear, what her friends would wear.”
on the suject of the young starlet reputation Moufarrige said he was not worried “With the pressure they live under, especially those of a younger age – I don’t know any celebrities with no controversy.” 2007, Logan @ 23 yr old was convicted of drink
driving and cocaine possession.
“It is not the first time Moufarrige has grabbed headlines with a hiring decision; as president of Chloe, he replaced Karl Lagerfeld with Stella McCartney, who was 25 years old at the time.”
“I expect much more interest and in the end I’m in the business of making money, I’m not interested in just making a fashion statement.” yahoo news
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