new campaign by Diesel Spring summer 2010
“Sex Sells* Unfortunately We Sell Jeans”
“The alchemy of fire and water inspires the spring summer 2010 washes and treatments for both men and women. Fire denim recalls the distressed and burned jeans worn by fire fighters, using specialized techniques developed to create a battered, charred and toasted effect. Get that hero look without having to dive into blazing buildings!” Ref Ohlala
