“Wear White 4 Windfall is an annual anti-poverty public awareness and fundraising campaign during the month of January in support of Windfall. Windfall collects new clothing and other basic-needs items and distributes them, free of charge, to Toronto’s neediest citizens, through over 100 social service agencies across the Greater Toronto Area. Throughout the month, businesses and other groups help support the campaign by organizing their own initiatives around the city to raise funds and awareness about Windfall’s anti-poverty work.” ww4w.ca