It’s a great move that Halston has asked Sarah Jessica Parker to be part of its brand. Taking on the role of Halston president, Sarah Jessica Parker of “Sex and the City” fame, will be over-seeing a newly announced Halston Heritage collection.
Mrs. Parker had a successful clothing line with Steve & Barry’s, but the company went under recently and left the Sex and the City starlet’s clothes line without a home.
Sarah Jessica Parker is known for he clothes and fashion sense from the hit TV show. Most fashion insiders are happy and waiting with anticipation…
“I think this is a brand new kind of business model, and it illustrates how serious I am about this position. I think it’s wonderful to feel invested in something. I tend not to just endorse something. I like feeling the stakes,” SJP said in a statement Wednesday. “I know I come to the company in a rather unorthodox way but I’m not the first to be president of a company without the traditional background.”
references:
Sarah Jessica Parker to partner with Halston / NBC
Confirmed: Halston, Sarah Jessica Parker Go In on Deal / fashionologie
Sarah Jessica Parker Halston President / Style Crunch
