got this in the email, cool fun design for European shopping bag, great ad / brand building.


Thanks Mark for the tip

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NYC largest Chains

The Wall Street Journal reports:
The 307 national retailers tracked in the survey expanded to a total of 6,994 city stores this year, from 6,883 in 2010. About one-third of the chains had fewer city locations over the past 12 months, including American Apparel (seven stores in 2011 vs. 20 in 2010), Borders (which closed all nine of its stores), and Blockbuster (10 stores in 2011 vs. 30 in 2010).

Manhattan was the only borough which had a net drop in chain stores, with a loss of at least 10 stores in each of the Upper East Side, Midtown West and Greenwich Village/SoHo areas.

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This have been my philosophy for many years “luxury of less”, but the video below explain very well and better than I could.

“Imagine you are editing the story of your life. What parts of the plot are essential? Which settings are necessary? Which characters are indispensable? And what could be left out? What parts of your life feel like filler?

Now stop imagining, because you are editing the story of your life. Every choice you make — the home you live in, the furniture you buy, the knickknacks on the mantle, the relationships you keep, the career you choose, the activities you engage in, the media you consume — shape your story.”


via TED and The Huffington Post

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Its the end of the industrial age, where we are told what to do and trained from school system to office work. Are we really all racing to the bottom in the ‘forever recession’? provocative thought and ideal from The marketing guru and author Seth Godin.

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Ad: Mercedes Benz Left & Right Brain

The text for the left brain reads: “I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am.”

And for the right brain: “I am the right brain. I am creativity. A free spirit. I am passion. Yearning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feat. I am movement. Vivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be.”

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
‏Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
‏Art Directors: Gil AviyamDror Nachumi
‏Illustrators: Gil AviyamLena Guberman
‏Copywriters: Sharon RefaelOren Meir
‏Executive Client Director: Adam Polachek
‏Account Supervisor: Yael Yuz
‏Account Manager: Mayran Sadeh
‏Head of Strategic Planning: Yoni Lahav
‏Planning Director: Zohar Reznik
‏Planner: Nili Rabinowitz
thank adsoftheworld for the tips

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Tech & branding

cool installation and branding for a store in BERLIN
(longer version click here)


thanks Sara for the Tip.

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creative ad

this is a cool creative ad.  enjoin!
thanks Christina for the tip.

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the power of words

the power of words indeed! beautifully said.

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Great Commercial

Moving, inspiring and touch our human spirits

Thanks Christina for the tip

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strip tease artist Dita Von Teese in a hot commercial for Perrier

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