Its the end of the industrial age, where we are told what to do and trained from school system to office work. Are we really all racing to the bottom in the ‘forever recession’? provocative thought and ideal from The marketing guru and author Seth Godin.
cool installation and branding for a store in BERLIN
(longer version click here)
thanks Sara for the Tip.
these cool moves and the style of the past 100 years.
“Beautiful, almost wistful video. I don’t want to criticise any of the fashions – they made sense at the time. But what the video shows me is just how much change the last 100 years have wrought – I bet a video showing 1811-1911 would hardly be as interesting to watch. I just wish some of the fashions could have hung around a little longer. They’re gone in an eyeblink – literally. Makes you wonder what the next 100 years will bring, and what people 100 years from now will make of this century.”
(And then on September 13 head to London for the grand opening of Westfield Stratford City shopping center, if you’re so inspired.) [via & Via]
mood lighting is a new trent to watch for, it is beginning to be use on a bigger scale, such as shopping mall entrance to Princes Square, Glasgow. scotland
Entrance to Princes Square, Glasgow. scotland
Entrance to Princes Square, Glasgow. scotland
photo by Sara Loftus
what your wall say about who you are…
click on picture for bigger view
The new “Kylie Minogue – Get Outta My Way” single is a good look at what coming for the fashion trend for the coming months 2010/201: lot of jewel tones / embroiderment of embroidery and jewelry
link to youtube video or see below
after 69 years Wonder Woman new look starting issue 600
Wonder Woman was 1st seen in December, 1941, as a DC Comics’ superheroine created by William Moulton Marston. After 69 years, she is changing her look to keep up with the times. Gone are the days of sexy legs and super bootie. Today she is wearing more sensible clothing. Lynda Carter, who played Wonder Woman on a TV series, loves the new look.
“I think it will take time for people to get over not seeing a lot of leg. I think it’s going to be very sexy and it’s new and I love the little cap sleeve. You know, she’s a hip girl,” said Lynda Carter. Lynda Carter
Unfortunately, fans are not liking this new outfit, but here is the new writer, Michael Straczynski, explaining why he dropped Wonder Woman’s old super bootie and opted for the new look.
“It’s a look designed to be taken seriously as a warrior, in partial answer to the many female fans over the years who’ve asked, “how does she fight in that thing without all her parts falling out?”) She can close it up to pass unnoticed…open it for the freedom to fight…lose the jacket or keep it on…it has pockets (the other fan question, “where does she carry anything in that outfit?”, it can be accessorized…it’s a Wonder Woman look designed for the 21st century. The bracelets are still there, but made more colorful, tied on the inside and over the hand, with a script W on each of them that form WW when she holds them side by side…and if you get hit by one of them, it leaves a W mark. This is a Wonder Woman who signs her work…letting her enemies know that she’s getting closer.
“This is Wonder Woman reborn, literally and metaphorically: fast, elegant, tough, smart…the savior of her people, their guardian and protector…avenging the fall of Paradise Island, searching to discover why Paradise Island was abandoned by the gods. In the end, what she discovers will change her life and the world forever…and she will come face to face with a decision that will mean life or death for the entire human race.” via DList
Are our children’s childhood experiences being stolen by making them into a miniature adults? This is not something new. We’ve seen old paintings from the Victorian era where children also dress up as a miniature adults. The question is: As a parent, what is our role in this? We can’t always control how or what other people see or say about them. But we can certainly educate our children as to what they can say or see in our homes, all through open communication…
Interesting doc from National Film Board (Sexy Inc. Our Children Under Influence 0:35:26min), talking about over sexploitation of kids for the sake of consumerism. Tween market is a transition from kid to adult, introducing lip-gloss that the young girls have no need for by adding enticing flavors that appeal to them (cherry, vanilla…)
Would an adult wear this? Iif not, what makes it ok for a kid to wear it?
“Shopping gives meaning to our life? We have replaced religion, and spirituality with the shopping God” Young girls of 5/6 years old see sexy as an image, not sex. One point in the doc, one of group of girls from a workshop realized that most of the images she sees in teen magazines are not much different from that of a porno magazine. Se then gets very upset about how she sees these things as so normalized.
Sexy Inc. Our Children Under Influence
“Sophie Bissonnette’s documentary analyzes the hypersexualization of our environment and its noxious effects on young people. Psychologists, teachers and school nurses criticize the unhealthy culture surrounding our children, where marketing and advertising are targeting younger and younger audiences and bombarding them with sexual and sexist images. Sexy Inc. suggests various ways of countering hypersexualization and the eroticization of childhood and invites us to rally against this worrying phenomenon.”
Thank Mary for the tip
you may find these interesting:
New Trend: men & skin care (sexualization of men)
Over-sexed and over here: The ‘tarty’ Bratz Doll / Daily Mail UK
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David Beckham for Emporio Armani-underwear ad
The article below points out the new un-tapped market and trend in the beauty industry. Women have been the object of sexual exploitation in the media since the invention of marketing. For the past decade or so, men are being used more in marketing to tap into the new market made available by the dispensable career-working woman.
As a result, we men are getting messed up with our self images in a similar way that most women have been experiencing for decades. With the new invention of “Metro-sexual” males in the 90s, there was suddenly more acceptance and more services catering to men unlike ever before.
Salons for men (not barbers); spas with menus for the man only (facial, manicure pedicure…); make-up for men (Jean-Paul Gaultier and some high profile cosmetice companies are coming out with lines.) The cosmedic industry has answered with cleansers and creams to an untapped market that has high potential and could be very profitable! After all, we’ve seen with track record in sales with the billion-dollar industry for women.
D&G ad campaign
“Metrosexual man, the single young man with a high disposable income, living or working in the city (because that’s where all the best shops are), is perhaps the most promising consumer market of the decade. In the Eighties he was only to be found inside fashion magazines such as GQ, in television advertisements for Levis jeans or in gay bars. In the Nineties, he’s everywhere and he’s going shopping.” 1994 / Mark Simpson via wikipedia
Should men be using skin care or make-up / concealer / lip chap cream? An interesting question is this: Why is it a non-question these days when one asks these questions? In comparison, 30 years ago people would flat out have said “no” and laughed at you. Today it poses an interesting question and all due to the power of the Advertiser.
The article below lists some of the coming trends. We should start seeing these trends creep into North America markets in the coming year from Asian and Europe, who always seem to know how to be ahead of us on most of things.
notice how the woman are fully dressed and the guy is the sex object.
Men spend up for the sake of looks
by: Naoko FujimuraTOKYO: Japanese men are buying more cosmetics made specifically for them, even as salaries fall, unemployment rises and the population shrinks in Asia’s largest market for beauty products.
Mitsuru Yonekawa, a spokesman for Nissan who was named one of Tokyo’s most handsome men by a lifestyle magazine, has added a step to his morning grooming ritual to combat flaky skin.
Mr Yonekawa, 32, uses a 1800 yen ($22) bottle of Otsuka Pharmaceutical’s UL-OS skin milk before heading to work. .
‘‘I try to look neat so I won’t give a bad impression,” said Mr Yonekawa, one of 82 men featured in Hanako magazine last year. My skin is losing moisture. I didn’t need anything when I was in my 20s.”
Otsuka sold 993 million yen worth of UL-OS in the first six months it was on the shelves.
Sales of men’s skincare products in Japan jumped 17 per cent to 17.5 billion yen in 2008, compared with a 0.2 per cent drop industrywide, according to the most recent Trade Ministry data.
Japan accounted for about 10 per cent of the $US333.7 billion ($370 billion) global market for cosmetics and toiletries in 2008, according to London researcher Euromonitor.
Dsquared2 Ad Campaign
College students are more interested in moisturisers, cleansing scrubs and beauty salons than they are in cars, according to a survey last year of 1600 men and women by the Japan Automobile Manufacturers Association, which wanted to find out why sales last year plunged 9.3 per cent to 4.6 million vehicles, the lowest level since 1977.
”More and more men are becoming feminised,” said Koichi Ogawa, chief portfolio manager at Daiwa SB Investments.
”Their desire for better looks is getting stronger.”
Toshihiro Nagahama, the chief economist at Dai-Ichi Life Research Institute, said: ”More and more men from teens to the 30s are making a fashion statement.”
Otsuka, known in Japan for its sports and energy drinks, entered the men’s skincare market in September 2008 with UL-OS, pronounced ”uruosu”, Japanese for ”moisturise.”
”We aim to lure the middle-aged men who aren’t used to skincare products,” an Otsuka spokesman, Tadashi Kirai, said.
”There is more potential for the men’s skincare market because more than two-thirds of men have never done any care.”
via Globe n mail / Sydney Morning Herald
other interesting article: Lipstick on your fella via guardian
Diesel Ad
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