Public Relationship, Press secretary and Talent Recruiter.
Entertained and introduced Wallpaper magazine (Exc. Editor Robert Johnston) to the project.
Media mention and coverage: Style magazine, November 2004, by Marilyn Morley.
Conceived and designed store layout and visual merchandise.
Created press releases and web pages and attended social events to promote Bolder & Boulder.
Sourced fashion designer labels and brand name labels for the project.
Prepared and co-ordinated product knowledge material for buyer.
Assisted the buying team in product knowledge tours by preparing storyboards with sample materials.
